The Managing Directors, Peter Kaspar (l) and Jürgen Stephan, celebrating the registration of Bären Company International.
D – The expertise, brands and ideas of Kalfany Süße Werbung, Bären Company, Choco Company, Custom Candies and Vogel’s Süsse Werbe-Ideen are being bundled under the joint umbrella of Bären Company International GmbH since June 9, 2026.
According to the company, what unites these companies is the passion for exceptional indulgence products, creative product developments and the conviction that good communications should appeal to all the senses. The goal in the future is to collectively develop fruit gum, chocolate and haptic advertising solutions for diverse target groups, Furthermore, the existing processes and resources are to be interlinked more closely in order to drive innovation, shorten delivery times and further improve the service.
The Bären Company logo.
“With this new structure, we are laying the foundation for bundling our strengths more effectively and being able to offer our customers more comprehensive support in the future,” explained Peter Kaspar, CEO of Bären Company International. “At the same time, we are retaining the brands, products and services, which our customers have already appreciated and successfully implemented for many years.”
On establishing Bären Company International, the company is strengthening its position as a leading supplier of promotional confectionery in Europe. The company’s aim remains to delight customers with innovative products, great flexibility and exceptional ideas for delicious treats. “Our strength lies in the combination of in-house production, creative product development and a deep understanding of our customers’ needs,” Peter Kaspar emphasised. “This allows us to create products that not only taste great, but which also leave a lasting impression.”
This strategic move brings about no changes for the customers of the respective companies: The contact persons, websites and product ranges remain unaltered. The launch of the new concept was celebrated with a barbecue at the Herbolzheim location, where the Managing Directors Peter Kaspar and Jürgen Stephan welcomed the team.
