CZ – On June 1-2, 2026, the first edition of the Promo life 2026 trade show transformed the Czech town of Pelhřimov, which is located approximately 100 km southeast of Prague, into a hub for promotional products.
Organised by LiveDesign s.r.o., a specialised distributor of promotional products and corporate wear, the trade show offered European manufacturers and suppliers a unique opportunity to network with trade visitors from the Czech Republic.
The event specifically addressed advertising and marketing agencies, inviting them to bring along corporate clients to jointly discover the latest trends, product innovations and creative solutions in the areas of promotional products, textiles and merchandise.
The 14 exhibitors not only included key players from the Czech market, but also numerous German companies. The trade show that was held in the Beachwell Complex, a modern sports facility, which according to the organisers proved to be a suitable venue that promoted a relaxed, yet highly-professional atmosphere. The positive feedback from both the visitors and exhibitors reaffirmed that personal encounters are still incredibly important, even in times of rapidly evolving digital communications.
“Our aim was to create a platform where the leading providers of promotional products could meet up with agencies and their customers in an environment that fosters personal interaction, inspiration and business relations,” commented Vladimír Kozler, owner of LiveDesign s.r.o. and organiser of the show. “We are convinced Promo life will become one of the region’s key industry events, offering opportunities for new business relationships and an exchange of ideas across the entire market.”
