Will Good
As CEO of the Prominate Group, Will Good is certain: Merchandising and haptic advertising are the ingredients brands need to make their marketing successful. And this holds true not in spite of the dominance of digital channels, but actually because of it. Good offers a wealth of examples, evidence and ideas to corroborate this –topics he discussed in depth during an interview with eppi magazine. The full interview appears in eppi magazine No. 160, which has just been released. Other highlights in this issue include a cover story on merch in the K-pop world, a review on HAPTICA live ’26 as well as special features on products “Made in Europe” and items designed for use in the (home) office.
