EU – Cotton Classics Roadshow has just successfully concluded its largest ever tour. The mobile industry event that toured through eight countries and 19 cities from January to March 2026 once again attracted over 4,000 trade visitors from the promotional products trade, textile printing, embroidery, workwear, merchandising and eCommerce sectors. Over 50 brands presented more than 400 product novelties, generating in-depth discussions, new ideas and got the industry off to a successful start.
The event focused on the wide variety of products and collections. Specialised distributors seized this opportunity to experience novelties on their own doorstep, compare materials and interact with brand representatives and the Cotton Classics team.
The roadshow visited Italy for the first time this year: The stop in Milan went down very well with the specialised distributors and brand partners and complemented the tour programme in Germany, Austria, the Czech Republic, Croatia, Slovakia, Slovenia and Switzerland.
This year, the brands recently introduced to the Cotton Classics portfolio attracted special interest. The new brands include Craft, Clique, Cutter & Buck, James Harvest, J.Harvest & Frost, Printer and Projob, which strategically expand the range in the areas of corporate fashion, workwear and promotional textiles.
The new, sustainable merch and lifestyle brand, Untagged Movement, also proved very popular. Hundreds of distributors examined the collection and gathered detailed information about the material, range of colours and modern merchandising application options.
“The roadshow is the perfect prelude for us every year and for me personally it was an impressive start,” commented Kathrin Zlousic, the new CEO of Cotton Classics. “The fact that we were able to welcome so many visitors again confirms our concept. Personal interaction with our customers and suppliers is especially important to me and underscores our philosophy: We care. You sell.”
Photos: Cotton Classics
