The fresh id team is now part of Brand Revolution.
UK – The global creative agency, Brand Revolution, which is based in Cornwall, England, announced on March 5, 2026 that it is taking over the custom merch company, fresh id, that has offices in Nuremberg, Berlin, London and Hong Kong. This is already Brand Revolution’s third take-over after the integration of Brilliant, UK-Liverpool and Lumenati, USA-Denver, which both became part of Brand Revolution in 2025.
Fresh id that was founded in Germany concentrates on certified standards and actively asserts itself for sustainability.
Marc Huff, Co-founder of fresh id, commented: “Joining Brand Revolution lets us keep growing our ideas and values, now with a partner who shares our passion for doing things the right way.”
His co-founder, Sebastian Fiedler, added: “With Brand Revolution, we have a partner who understands our vision and wants to help us make a positive difference, not just for brands, but for everyone connected to our work.”
The fresh id team will continued to be based in Germany, working as part of Brand Revolution. All customer relations, team members and current projects will continued as hitherto.
With its acquisition of fresh id, Brand Revolution is expanding its global reach and expertise in the design, procurement and delivery of tailormade merchandise, POS materials and packaging. The increased presence is Hong Kong is particularly decisive, which significantly improves the direct-to-source ability of Brand Revolution. Through the established office and local team, Brand Revolution thus increases its proximity to its production partners in Asia and gains more control over the choice of suppliers, quality assurance, observance of the regulations and over the production schedules. This local procurement infrastructure enables Brand Revolution to rationalise workflows, increase cost efficiency and reduce the market launch times, while at the same time guaranteeing the highest standards in sustainability, transparency and quality. For the customers this means greater flexibility, lower risks and a more agile end-to-end solution from the concept to the global delivery.
Alisa Haynes, CEO of Brand Revolution, commented: “We are beyond thrilled to welcome fresh id to the Brand Revolution family. Their expertise in customised merchandise and packaging, combined with their strong commitment to sustainable processes, makes this an incredibly exciting addition to our group. With fresh id joining the team, we are building one of the largest in-house overseas custom product development and sourcing capabilities in the industry, while significantly strengthening our presence in the German market. This move brings us closer to our ultimate goal of being a truly globally connected marketing agency — bringing world-class expertise together under one roof. We can’t wait to start learning from each other and delivering even greater value to our clients.”
