NL – The PromZ Product Première was staged in Breda, the Netherlands on January 21 and 22, 2026 under the motto “The Art of Promo”. As last year, the Dutch publishing company had chosen a central location for the Belgian and Dutch product premieres, namely Breda. 200 exhibitors took part in the successful concept, showcasing their products at the two-day trade show.
However, the 1,456 visitors (2025: 1,497) from twelve countries were not only able to inform themselves about innovations and novelties at the stands: A special area designed like a museum under the motto “The Art of Promo” presented industry developments that focus on innovation, quality and sustainability. As in a museum, the exhibits aimed to tell a story and demonstrate to the visitors which possibilities the promotional products industry offers. As in the previous year, textiles and workwear were also exhibited in a separate zone in the hall, allowing people interested in textiles to easily gain an overview. There was an extra zone dedicated to Christmas again this year, which spread a seasonal atmosphere thanks to fairy lights and the appropriate decoration.
The Dealer of the Year Awards, which recognised distributors of the textile industry in four categories, were also staged during the show. P&P Projects were distinguished as Distributor of the Year in the category Promotional Textiles & Merchandise, Profimex was delighted to win the award for Distributor of the Year for Workwear and Suit Up claimed the award in the category Corporate Wear as well as the Audience Award.
After two successful days, it was clear to the exhibitors, visitors and organisers: Advertising is art! Which is why the new date for the successful trade fair has already been set: The next edition of the PromZ Product Première is due to take place at the Breepark in Breda on January 27 and 28, 2027.
Photos: Sarah Vieten, © WA Media, Het Portaal Media
