Rob Durant is the new Managing Director at PF Concept UK.
NL/UK – PF Concept, which is based in Roelofarendsveen, the Netherlands, announced the promotion of Rob Durant to Managing Director for Great Britain, effective February 2, 2026. At the same time, Nick Henderson, hitherto Country Manager for Great Britain and Ireland, left the import company.
Durant is assuming the overall responsibility for PF Concept UK, including the commercial and operational activities, such as the British manufacturing and warehousing facilities of the Dutch importer. Durant was most recently employed as European Director of Sales Operations at PF Concept, where he played a key role in redesigning the business strategy. He brings more than 20 years of experience that he gained in various commercial roles in Great Britain and Europe as well as well-founded operational and market-related expertise to his new position.
“The opportunity to take over a managerial position was too good to turn down. Great Britain is a strategically important market for PF Concept, with a strong customer base and a manufacturing and warehousing platform that offers a real competitive edge. My focus will lie on building on these strengths, accelerating our warehouse and service offer in Great Britain and ensuring that we constantly supply fast, reliable and transparent deliveries to our customers,” stated Durant.
“Rob has played a key role in several of our major strategic initiatives over the past few years and brings a unique combination of commercial skills and operational understanding. The UK plays a pivotal role in our European business and Rob’s appointment strengthens our local leadership as we continue to invest in manufacturing, warehousing, and service capabilities in the UK. We are confident he will lead the UK business with a clear focus on execution and customer value,” added PF Concept CEO Pieter Boonekamp.
