F – The Carrousel du Louvre in Paris opened its doors for the Premium Sourcing once again on September 3 and 4, 2025. According to the organisers, Infopro Digital Trade Shows, fewer visitors attended the 15th edition of the trade fair for the French promotional products industry than in 2024: The show recorded 1,618 visitors from 831 companies in 2025 compared to 1,803 visitors last year. A result that is still very respectable considering the stagnant economy of the French promotional products industry, the organisers stated. They also noted that many of the 136 exhibitors had reported that they had experienced two successful show days with numerous enquiries. They also praised the good organisation and the atmosphere of the event.
According to the official statistics, 79% of the visitors were promotional products distributors and resellers, 11% communication agencies and 10% customising specialists. Furthermore, nine out of ten of the visitors were French, 48% of whom came from the greater area of Paris.
The conferences and podium discussions attracted many visitors, who were interested in themes like the recovery of the market, the digitalisation of the industry, artificial intelligence or the CO2 calculator called, CleÒbjet, developed by the French association 2FPCO (Fédération française de la communication par l’objet). The lecture programme was co-organised by representatives of leading industry companies, including Abaka Events, Chili Concept, Giving Europe, New Wave and PF Concept. Live customising demonstrations, i.e. by the French company, MySubli, which presented a new, efficient machine for individualising promotional cups, were well-attended.
Despite a decline in the number of visitors compared to last year, the exhibitors praised the good discussions at the show. The lecture programme that covered current industry topics attracted plenty of visitors.
According to the organisers, overall, the show in Paris remains to be a must-attend event for the trade visitors from the sector – including suppliers and agencies, as well as customising companies. It offers a unique opportunity in September to meet up with existing and potential customers as well as peers in one location.
Before the next edition of the Premium Sourcing in September 2026, the CTCO in Lyon from February 3-5, 2026, will bring the industry together and present a wealth of novelties and innovations in the promotional products and textile segment.
Photo source: Infopro Digital Trade Shows
