PL – The 20th edition of the RemaDays was staged in the Warsaw Exhibition Centre – according to own accounts the largest in Eastern Europe – from January 28-31, 2025. “The largest advertising and printing show in Poland” encompassed diverse segments in Halls F and E, which were joined by a corridor. For example, printing machines and customising technologies, marketing services and packaging solutions, POS & Display were accommodated in Hall F, whilst Hall E was home among others to haptic advertising, clothing and textiles as well as event and show equipment.
The show was organised by Ptak Warsaw Expo, which purchased the event from the founder and former organiser, GJC International, a few years ago. Remarkable: At the anniversary event, GJC took over the role of cooperation partner and co-organiser from Ptak Warsaw Expo for the first time. “We have roughly the same amount of exhibitors as last year,” explained Justyna Lisek-Kantorska from GJC International, “which is around 400, who are presenting their portfolio from a wide range of segments of the advertising market.”
The suppliers of printing machines and technologies clearly formed the dominating group of exhibitors, but also many suppliers of individualising solutions and personalisations were present on-site. The share of suppliers of haptic advertising was smaller compared to the past years, but the RemaDays particularly offered smaller exhibitors an ideal opportunity to present themselves. The number of large and impressive stands of renowned brands was correspondingly low.
Admission was free of charge for the visitors, however it was necessary to register digitally in advance, which was subsequently scanned and activated at the entrance. The show was accompanied by the Rema Congress as well as by lectures and discussions on diverse themes. Both these and the trade fair were evidently well-attended, the exact attendance figure was, nevertheless, not available at the time of going to press. Alongside professional printing experts, the visitors also included many young professionals, who were able to gather information on personalisations, printing machines, customising techniques, etc.
The main focus of the show lay on the printing industry, which was reflected by the exhibitors and by the appraisal of many former national and international exhibitors, which means whereas the RemaDays will serve as a strong platform for the printing industry in future, its focus on the promotional products industry is declining.
The next edition of the RemaDays is scheduled to take place on January 27-29, 2026. The show will once again be located at the Warsaw Exhibition Centre.
// Michael Scherer
Fotos: Michael Scherer, © WA Media
