Susanne Eiermann and her successor, Axel Weimar.
As of July 1, 2026, Axel Weimar has assumed responsibility as Area Sales Manager Promotion & Custom Orders at Schneider Writing Instruments, Schambergs. Weimar will be responsible for the markets in Switzerland, France, Benelux, Scandinavia, the Baltic States, the UK, Ireland, Italy, Spain and Portugal.
He succeeds Susanne Eiermann, who shaped this area for over 20 years with great passion, expertise and personal commitment. Klaus Borghammer, Head of the Custom-made Designs Department: “Susanne has played a decisive role in shaping the development of our international business for over two decades. With her extensive expertise, energy and customer focus, she has significantly influenced Schneider’s current international orientation in the areas of promotional and custom-made designs, laying the foundation for our present success. We sincerely thank her for this. At the same time, we are delighted to have gained Axel Weimar, an experienced sales expert with an international focus, for this important role. With his experience, customer focus and understanding of the requirements of the different markets, he is the ideal person to continue our course of success and provide new impetus.”
“I am incredibly looking forward to this new challenge. What thrills me about Schneider is that it unites the entire value chain in Germany, while fostering at the same time an exceptionally strong team spirit. This collaborative approach makes us fast and flexible, enabling us to deliver bespoke solutions of the highest quality for our customers,” said Axel Weimar regarding his new position.
Photo source: Schneider Schreibgeräte
www.schneiderpen-promotion.com
