UK – As of June 2026 The Outdoors Company (Congleton), is expanding its portfolio of premium outdoor and lifestyle brands to include Dryrobe.
Well-known for its towel robes, the brand has established a strong reputation in the outdoor lifestyle clothing sector, combining functionality and comfort with high retail appeal. The range available through The Outdoors Company includes Dryrobe’s signature towel robes as well as a curated selection of items, including bags, gilets and jackets, offered with high-quality branding and personalisation options.
Paul Morley-Smith, Managing Director of The Outdoors Company, commented on the launch, as follows: “We are incredibly excited to welcome Dryrobe to our portfolio. It is a brand with high recognition and genuine lifestyle appeal, offering products that combine functionality with high-end quality. We see enormous potential for companies looking to develop branded merchandise that feels authentic and desirable, while also being designed for everyday use.”
Amid rising demand for high-quality, branded garments that reflect both quality and identity, the addition of Dryrobe underscores The Outdoors Company’s focus on supplying leading outdoor and lifestyle brands that possess strong retail credibility and which are appealing due to their sustainable nature.
