D – As an official licensing partner of FC Bayern Munich, elasto, based in Sulzbach-Rosenberg, is further expanding its expertise in the field of licensed products. The partnership, which begins immediately, will run for the next two years. The company is launching the FC Bayern Serveball, a high-impact product in the B2C market and, according to own statements, is setting new standards in e-commerce.
The Serveball, a kind of bowl for snacks or drinks, which is shaped like half a ball in the club’s colours red and white and bears the FC Bayern logo. The bowl is currently available via online platforms such as Amazon, Otto and Kaufland and impresses with its strong visual presence and targeted brand presentation. 
The product design, combined with the well-devised packaging, ensures maximum attention, also in the digital sales environment.
“In the case of the serve ball, we combine emotional brand worlds with functional product design and the ‘Made in Germany’ label. The partnership with FC Bayern Munich allows us to successfully position a high-quality licensed product in e-commerce and simultaneously create genuine fan moments,” explained Marcus Sperber, CEO of elasto.
