D – There are still around nine months to go before the HAPTICA® live ’26 is staged at the World Conference Center Bonn (WCCB) on March 18, 2026. However, the planning for the coming edition of the “Experience of Haptic Advertising” has already begun. Particularly in terms of the exhibitors. In 2026, more than 100 companies from all areas of the haptic advertising market are expected to exhibit at the HAPTICA® live again.
The majority of exhibitors from the year 2025 – from Ahnert to Zogi – have already re-registered to participate in next year’s edition of the HAPTICA® live. Furthermore, many new names are also on board: The new exhibitor, Nici, for instance is a well-known brand of cuddly toys that has been specialising in custom-made designs for many years – like the jolly sheep – as well as in merchandising products as a license holder. The 2026 Football World Championships, which are being held in the USA, Canada and Mexico, are casting promising shadows and will definitely play a role in the exhibitors’ line-ups, as in the case of Sport Böckmann for example, the exclusive provider of the match balls by Adidas. Blueprints global, on the other hand, stands for a manifold selection of textiles and accessories like bags and caps.
Of course, once again in 2026, an exciting supporting programme awaits the participants – including the Best Practice Show with examples of campaigns as well as a star-studded lecture forum on haptic advertising and merchandising. One of the speakers has already been announced: Manuel Abraas, CEO of Sea Shepherd Germany. Admission to the HAPTICA® live is free of charge, one simply has to register via the website.
