D – The new website of Stabilo Promotion Products has been online since April 7, 2025. The relaunch centres on the product configurator for the individualisation of promotional writing instruments. The optimised online presence at www.stabilo-promotion.com enables the promotional products supplier, which is part of the German Schwan-Stabilo group, to offer its partners and customers more service, optimised usability also for mobile end devices and thus a greatly improved user experience in the fresh brand design.
The new website offers a compact overview of the extensive product line-up. The novelties can be viewed quickly at a glance on a separate page. The most important information for the partners and the direct link to booking an online consultation can be found directly in the start menu. Furthermore, the new portal provides detailed information about the company, its sustainability initiatives, services and customising options. The entire team of Stabilo Promotion Products is also presented here and FAQs as well as various downloads are also available on the website.
The animated product slider at the top of the page makes it easier to find the desired product category thanks to the graphic illustration of product photos. Alternatively, the Stabilo product finder located under the red label at the edge of the page leads the users to the desired product by posing specific questions. Distributor partners can be found via the convenient distributor search that is prominently placed next to the product search field at the top of the page.
An intuitive and reduced design leads the visitors to the individual desired product in a fast and simple process. Here the colours can be selected, logos uploaded or free text inputted. An individual quote can be requested for the personalised product in just a few clicks.
The technical implementation was realised using the powerful eCommerce software, Shopware, to guarantee optimal performance, agility and security of the website. According to Stabilo, a search engine optimised website structure as well as a contemporary, responsive design were the key criteria for the relaunch.
