CH – The eleventh edition of Sens7 and the second since its rebrand was staged at the Papiersaal in Zurich on March 12, 2025. The event offered the visitors, exhibitors and partners a platform for exchanges, innovations and solutions for multisensory marketing. The diversified programme included well-attended keynotes, interactive exhibitor stands as well as a matchmaking app and further entertainment. In particular, the lectures that outlined how companies can implement sustainable innovations successfully met with great interest, such as for example image generation through AI, but also through performance marketing.
The many networking opportunities were also popular and exploited to the full. For example, there were plenty of opportunities for interactive sessions in networking zones or at the exhibition stands of course. A large number of participants were engaged in discussion right through to the end of the event and let themselves be inspired and entertained by the impressions.
The mood at the bustling Papiersaal in Zurich – the exact attendance figure was not announced by the organisers – was characterised by openness, the joy for innovation and zeal. The organisers were delighted at the positive feedback: “The Sens7 proved once again that as the only festival for multisensory marketing it is not only an essential, but also highly appreciated event. The exceptional commitment of the participants was particularly gratifying – whether in terms of the exhibitors, who passionately presented their products, the partners and sponsors with their cool ideas or the discussions among the visitors. The enthusiasm really was tangible up to the very last moment,” stated Michael Mätzener.
The preparations for the Sens7 2026 are already in full swing, the venue date of next year’s show is March 11. Beyond this, further events and workshops are planned that aim to further expand the concept of the Sens7 and reinforce the platform long-term.
