D – Just a few days to go before the HAPTICA® live ’25 opens its doors at the World Conference Center Bonn (WCCB) on March 19, 2025.
The “Experience of Haptic Advertising” is showcasing the latest product developments on the market for the 13th time and demonstrating the impressive potential of promotional products and merchandising. With lectures and exhibitions, the HAPTICA® live offers plenty of worthwhile information and provides practical impulses for the users of haptic advertising.
More than 100 exhibitors will present thousands of high-quality and sustainable product trends – from writing instruments, paper products and drinkware, to bags, textiles and sneakers, through to electronic items, plush, sweets and snacks. As every year, the exhibitors include numerous brand names. What’s more, well-known specialists from the market of haptic advertising will present their individualisable highlights. Moreover, around 20 young companies and start-ups will be presented in the hall in the Newcomer Area. Interactive stickers can be found here alongside elegant glass bottles, innovative mobile phone gadgets as well as individually embellished roofed wicker beach chairs. Individualised sneakers, socks and gloves ensure a detailed CI look, whilst upcycled textiles, drinkware made from coffee grounds or ecological accessories “made in Finland” are just a few examples of sustainable product ideas on display.
Exciting insights by the speakers of famous companies like Pepsi and Bayer 04 Leverkusen or the NRW justice authorities await the spectators. A further main theme of the programme: Employer Branding.
Examples of international best cases will be exhibited in the course of the multimedia Best Practice Show, which shows how effectively and originally haptic advertising can be implemented in campaigns.
A further exhibition is also dedicated to the theme Slow Fashion: With texts, photos and videos, the FACThibition will point out the problems that arise worldwide as a result of throw-away fashion and textile wastage and present solutions based on concrete examples of products.
Anyone, who hasn’t got a ticket yet, can register now free of charge via the website.
