Stuart Shepherd
USA – The American merchandising agency, Bensussen Deutsch& Associates (BDA), announced the promotion of Stuart Shepherd to Managing Director EMEA in February 2025. Shepherd, who was previously employed as the Sales Director of the EMEA region, is to take on additional tasks and concentrate on the alignment of the regional activities of BDA, improving the efficiency of the supply chains and promotion of the strategic growth in the EMEA region. He has over 27 years of experience in employee management, well-founded sales and merchandising know-how as well as expert customer and supplier relations.
Shepherd, who began his career as a lawyer, will play an important role in the further expansion of the global presence of BDA, namely by managing the global procurement to ensure that customer-strategic goods initiatives can be developed and scaled in a cost-efficient manner. “We have total trust that Shepherd’s extended management role will enable BDA to uphold the standard for the most innovative brand items in the whole EMEA region,” said Jay Deutsch, Managing Director and co-founder of BDA. “His operative know-how and his extensive network of supplier and partner relations will support both the internal team and the customers in achieving measurable business growth. We are grateful to have him leading the EMEA business,” stated Deutsch.
Shepherd is also looking ahead to his new task positively: “From the first day onwards we have been acting as an extended arm of our customer team and offering a complete package of merchandising solutions, which enables brands to establish a meaningful connection to their target groups. I am looking forward to building on this foundation and ensuring that the customers in the entire EMEA region profit from the best global supply chain management and from industry-leading brand item competence.”
