Ethan Ung, James Ung, Adrie van Helden and Arno van Helden (f.t.l.) presenting the partnership between BrandCharger and Giving Europe at the PSI 2025.
NL/CN – The Dutch full-range stockist, Giving Europe, NL-Tiel, and BrandCharger, CN-Hong Kong, are entering a partnership for the European market. The companies are hoping to form a symbiosis between inspiring design and personal service to create synergies and head for the road to success in the European promotional products industry. The partnership was officially presented in January 2025 at the PSI Show in Düsseldorf, the feedback of the visitors was positive.
The products of BrandCharger will be stored and printed at Giving Europe’s factory in Poland to guarantee a fast and high-quality delivery of the products. Giving Europe specialises in more than 18 modern printing techniques and disposes of over 125 own machines at its site. More than 40 products from BrandCharger’s line-up will be available from the very start.
“Supplying the best products in our industry, the only thing we were lacking was storage space and the possibility to customise and deliver the products quickly in Europe. This partnership means we are finally in a position to serve the European market in the most efficient way possible, by being close to the customer,” Ethan Ung, Chief Commercial Officer of BrandCharger, stated. Arno van Helden, CEO at Giving Europe, is also delighted about the partnership: “By adding BrandCharger products we are enhancing our own product range with a high-end collection and we also see many opportunities for further growth in our industry here.”
Lorrene Jalina has taken over the role as International Sales Director at Giving Europe.
Giving Europe additionally announced a new appointment: On January 1, 2025 Lorrene Jalina was appointed International Sales Director. Jalina, whose impressive track record as Managing Director of the D-A-CH region makes her the perfect choice for this role, will thus be managing the European sales team of Giving Europe. She will particularly concentrate on promoting the turnover growth, expanding the markets and supporting the sales experts.
