Luis Calado is taking over the role of Vice President of European Sales at Goldstar.
IRL – Goldstar, Dundalk, has announced Luis Calado as its new Vice President of European Sales. Calado brings with him almost a decade of industry expertise, passion for sustainable products and a proven track record in dynamic management. He is to lead the sales team into a new era from January 2025 onwards.
“What excites me most about joining Goldstar is how closely aligned we are in our values. Sustainability has been a core focus throughout my career, and I am particularly drawn to Goldstar’s approach to responsible product sourcing and manufacturing practices. I am eager to bring that mindset to a company already on a promising path,” commented Calado. The manager from Portugal has a cooperative attitude to team work and intends to take on the role of a listener. “Understanding the team, our distributors and the unique needs of Europe’s diverse markets is my top priority,” stated Calado, who is also looking forward to putting the strengths of the North American and European Goldstar team to good use.
Heather Smartt, Global Head of Goldstar, was delighted about the appointment of Luis Calado: “Luis is an exceptional leader with the vision, energy and expertise we need to take Goldstar Europe to the next level.” Calado will support Goldstar’s mission of offering high-quality products and exceptional service all over the globe while ensuring a fully transparent supply chain.
In the scope of the rebrand, Goldstar presented a new logo.
Furthermore, the company adopted a new brand identity at the start of the year that reflects Goldstar’s focus on simplicity, sustainability and well-thought-out design. The new image with a contemporary logo and the slogan “Simply Better” was among others implemented at the PSI Show in Düsseldorf from January 7-9, 2025 and according to Goldstar underlines the company’s promise to “deliver favourably-priced products and exceptional service and at the same time help brands make more intelligent decisions.” The updated image combines minimalist Scandinavian design with modern elegance and stands for the philosophy “less is more” in a refreshing palette of colours that is inspired by nature including slate grey, soft sage, glacier grey and crisp white.
“This rebrand is so much more than a new look – it marks the beginning of an exciting new chapter for Goldstar,” explained Smartt. “As we continue to evolve and adapt to the changing needs of our industry and partners, this rebrand reflects our dedication to delivering amazing products, exceptional service, and complete transparency. Now, we finally look like who we truly are.”
In the scope of the rebranding the website was also revamped to allow a modern, more user-friendly experience and make it easier for the customers to find the appropriate products. The Irish company also announced that it will be further expanding its product range over the course of the year and will introduce even more designs made from alternative materials.
