UK – The British association, the British Promotional Merchandise Association (BPMA) is celebrating its 60th anniversary with a new dynamic brand image. The first major rebranding for over ten years is creating a new visual identity, that was consciously conceived for digital communications allowing animations and videos within the logo brand. “2025 marks an impressive 60 years of the BPMA, so we have used this landmark anniversary to create a vibrant and dynamic new visual identity for the organisation that will engage both existing and potential members, while ensuring our relevance in the ever-evolving digital landscape,” stated Phil Goodman, CEO of the BPMA.
The rebranding was launched about a year after Phil Goodman became CEO of the BPMA.
The rebranding convinces with powerful colours and a clear, vibrant and attractive design, which aims to continue representing the industry in a modern way in future and further push further developments. “Whilst we are committed to always maintaining professional standards, we felt we can also be a little playful and believe that our new brand reflects the fact that at the heart of our industry is the happiness created by the giving and receiving of branded merchandise. I am really proud of the new BPMA brand and feel it will play a vital role in helping us achieve our wider objectives over the next 12 months and beyond,” said Goodman, who was appointed as the BPMA’s new CEO around one year ago, and who has driven the organisation further forward with his extensive experience in the areas of commercial marketing and digital customer experience.
