Pieter Boonekamp is the new CEO of PF Concept.
NL – Pieter Boonekamp was appointed as the new CEO of the Dutch import company, PF Concept, Roelofarendsveen, on January 1, 2025. Boonekamp thus succeeds Ralf Oster, who has taken on an advisory function as a member of the board. Oster had held the position of CEO at PF Concept since 2012.
Over the past 13 years, Boonekamp has proved to be an important strategic employee alongside Oster and played a decisive role in the commercial growth and strategic positioning of PF Concept. According to PF Concept, Boonekamp, who has been working in the promotional products industry for over 20 years, can fall back on a deep understanding of the industry as well as a strong focus on customers.
The carefully planned change in management also underlines the import company’s commitment to stability and continuity. “Our board and I are thrilled to appoint Pieter as CEO of PF Concept. Pieter’s extensive experience and proven leadership make him the ideal choice to guide the company into its next phase of growth and innovation,” stated Neil Ringel, CEO of the Polyconcept Group, which is the parent company of PF Concept. Boonekamp is also looking forward to the new task: “I am honoured to take on the role of CEO at PF Concept. Ralf has been an outstanding leader and mentor and I am excited to build upon the strong foundation he has established. Together with our fantastic team, I look forward to continuing our journey of success and delivering exceptional value to our customers and partners.”
