Vicky Kinasz has been promoted to President of Geiger International.
USA – The internationally-operating promotional products distributor, Geiger from Lewiston, USA, announced the appointment of important executives on December 10, 2024 with the aim of promoting the company’s strategic growth. Chris McKee, who was previously employed as Geiger’s Chief Revenue Officer, is to take over the role of Executive Vice President and Chief Revenue Officer. In his extended function, McKee will manage the turnover generation strategies at Geiger and ensure the coordination between the sales, marketing and customer success teams.
Vicky Kinasz, currently Vice President of Geiger International, has been promoted to President of Geiger International. In this role she will run Geiger International, an important, strategic business unit of Geiger, and will concentrate on expanding the company’s presence on international markets. According to Geiger, Kinasz’s extensive managerial experience and her understanding for global processes will enable her to further push the growth and innovation in this important business area.
In her capacity as Chief Strategy Officer, Elizabeth Fagan will be responsible for the overlapping strategic initiatives of Geiger. She will focus on reconciling the company’s long-term vision with implementable plans to promote sustainable growth. She is to supervise Geiger’s main undertakings in the areas of innovation, market expansion and E-Commerce to ensure that Geiger continues to play a leading role in the promotional products industry. Alongside these additional tasks, Fagan will continue to carry out her role as Vice President of Crestline.
“These appointments are proof of the high degree of talent and leadership qualities within Geiger. Chris, Elizabeth and Vicky all bring a unique combination between expert knowledge, passion and innovative thinking to their positions,” stated Jo-an Lantz, President and CEO of Geiger. “Their leadership skills will not only shape the future of Geiger, but also make sure that we continue to groom a culture of excellence and cooperation.”
David Geiger, who was recently appointed as the new President of the global Geiger organisation, commented: “These management changes reflect Geiger’s commitment to global growth. Elizabeth, Chris and Vicky have all demonstrated their remarkable management skills, strategic vision and commitment to our mission. I am convinced that their expertise will raise Geiger to new levels.”
Beyond this, the family company announced the introduction of a modernised brand identity. Geiger took over WER GmbH, Senden in July 2024. Geiger UK has also acquired five others companies since 2018 and thus reinforced its market presence. Both Geiger UK and Geiger Germany will now operate under the iconic Geiger logo and thus establish a consistent brand identity.
“By unifying our brand under one single, coherent identity we are not only standardising our appearance, but are also showing the strength of our joint goal and the collective power of our global team,” Stephanie Whitman, Vice President of Marketing at Geiger, stated. “This transformation symbolises the collaboration and future-oriented approach that distinguishes Geiger, while we continue to grow and serve our global customers,” Whitman added.
The revised Geiger brand centres on a dynamic visual language with circular elements. The elements represent Geiger’s holistic approach and reflect the creative, service-oriented and sustainable connections that Geiger has built up with its customers. “This brand refreshment is a decisive moment in Geiger’s journey,” David Geiger reported.
