
Tom Verow and Sally Edwards, Mojo Promotions, accepting the prize for the Group Member of the Year.
UK – The GAM and award ceremony of the British distributor association, the Advantage Group, took place at the end of November 2024 at The Belfry Hotel, Sutton Coldfield, near Birmingham. 125 guests attended the 24th award ceremony of the Advantage Buying Group Awards, which was celebrated as a dinner event. The guests included members of the distributor alliance and promotional products suppliers. The GAM and a product show by over 40 supplier partners, who presented their bestsellers and novelties in the afternoon, were held prior to the award ceremony.

Laltex Promo won the prize for the Customer Service Team of the Year.
Mojo Promotions was distinguished as “Group Member of the Year”, the prize for the “Group Supplier of the Year” went to the Preseli Group. Furthermore, Philip Moulds from Pressplus Limited picked up the award for the “Unsung Hero”, whilst Sofia Montero from Impression Europe walked off with the prize for the “Account Manager of the Year”. Laltex Promo was delighted to be crowned “Customer Service Team of the Year”.

Russ Coleman and Dave Wilson (f.t.l.) from the Preseli Group were delighted to win the Group Supplier of the Year award.
Advantage Director, Lawrence Angelow, commented, “Many congratulations to all of the award winners and indeed to everyone, who attended and made this a hugely successful event. We already have next year’s date in the diary and look forward to celebrating our 25th anniversary too!”

Sofia Montero from Impression Europe was voted Account Manager of the Year.