Jay Deutsch, CEO of BDA.
USA – The according to own accounts leading merchandise agency among others for sport leagues and teams, Bensussen Deutsch & Associates (BDA), USA-Woodinville, has taken over the American promotional products and software company, SwagUp, with immediate effect. The take-over underlines BDA’s commitment to offer technology solutions that simplify the ordering and fulfilment process for individual brand items. According to BDA, the software-as-a-service (SaaS) approach of SwagUp eliminates friction losses that occur when making and selling customer-specific goods. Hence, the platform allows customers to create, administer and dispatch promotional products at corporate level with little effort and without high platform fees. The customers of the company from Piscataway in New Jersey include among others Nasdaq and Logitech.
Michael Martocci, Chief Swag Officer of SwagUp.
“SwagUp and BDA share the same commitment to supplying our customers with incredible brand items – white-glove service, seamlessly delivered and supported by the best technology solutions,” stated Jay Deutsch, CEO and co-founder of BDA. Michael Martocci, Chief Swag Officer of SwagUp is also delighted about the new opportunities: “With the resources of BDA behind us we can further improve this process so that we can offer corporate customers a first-class experience and eliminate friction losses in the sales and ordering process.”
