B/D – The owner of the promowear brand, B&C, The Cotton Group that is based in Waterloo, Belgium, has taken over the textile wholesaler, Falk&Ross from Sembach, Germany. According to official accounts, this strategic step aims to strengthen the position of The Cotton Group on the promotional clothing market. Both companies have already worked together in the past.
“This acquisition represents a natural progression of our relationship,” explained Murielle Degeest, Managing Director of The Cotton Group, “because we will leverage each company’s unique strengths to deliver enhanced value to our customers and partners. This partnership consolidates expertise in both manufacturing and wholesale distribution, creating a seamless connection between production and market.”
Didier Collignon, CEO of Falk & Ross, added: “I believe this acquisition will strengthen our market presence, enhance operational efficiency and unlock new opportunities for our customers.”
