D – The Schwan-Stabilo group, which the promotional products supplier Schwan-Stabilo Promotion Products also belongs to, has published its figures for the fiscal year 2023/24. According to official accounts, the company based in Bavaria earned a turnover of 797.2 mil. Euros. This corresponds to a decline of 6.2% compared to the previous year (850.3 mil. Euros). The turnover of the writing instrument segment amounted to 213.6 mil., which means it only decreased by 2%.
“Of course, after the previous successful years, this was not a satisfactory result,” stated Sebastian Schwanhäußer, CEO of the group. Schwanhäußer put the losses down to the difficult economic framework conditions, adding that in spite of the slump in consumption the company intends to invest, especially now: “Schwan-Stabilo has become successful worldwide with products that surprise again and again with new ideas and solutions. Now it is time that we dare to turn our attentions to bigger innovations again. That is also anchored in our corporate strategy.”
Schwanhäußer thinks the group is well-aligned and is looking ahead to the future confidently: “We have always been able to rely on our inventiveness and innovative power so far. With precisely this drive forwards, we are celebrating our 170th anniversary next year.”
