Heads the ranking of the Counselor Power 50: Jo-an Lantz, President and CEO of Geiger.
USA – The American industry service provider, ASI (Advertising Specialty Institute), published the new ranking of international promotional products specialists, the Counselor Power 50, on October 15, 2024. According to the ASI, the ranking lists entrepreneurs and executives from the promotional products industry that bring their companies forward with the perfect combination between pragmatism and courage so that they achieve long-term success. To this end, the ASI carries out a survey among the members of the previous year and the entire industry annually to determine whose influence is rising or falling. Furthermore, the ASI calls upon the industry to nominate potential new members. Subsequently, the industry service provider researches the candidates and examines their professional performances and achievements of the past year so all of the information can ultimately be integrated into the ranking.
Heather Smartt, Global Head of Goldstar has been listed in the Counselor Power 50 ranking for the first time. She joins her colleague, Kenny Ved, Director of Global Sales, in 36th place. Jay Deutsch, CEO of BDA, ranks 10th in the list.
Among others, Heather Smartt, Global Head of the writing instrument specialists Goldstar, is listed in the ranking of 2024 and thus joins her colleague and Director of Global Sales, Kenny Ved, in 36th place. A further industry veteran is Jay Deutsch, CEO of BDA, who occupies 10th place in the ranking. Jo-an Lantz, CEO of Geiger, heads the Counselor Power 50 ranking, after coming 5th last year. According to Geiger, tribute has been paid to her leading role in the international expansion and sustainability initiatives of the company.
The overall ranking can be found here.
