F – The 14th edition of the promotional products trade show in Paris, Premium Sourcing was staged at the Carrousel du Louvre on September 18 and 19, 2024. 132 exhibitors took advantage of the opportunity to present their novelties for the year-end business and presented a manifold offer to the according to the official figures 1,803 visitors (2023: 1,857), who mainly came from the region of Paris, but who also partly travelled to the show from Lyon and other parts of the country. There were 22 first-time exhibitors.
The lecture programme focused on current industry trends and the impact of new technologies on products and customising processes. This input aimed to give the trade visitors the opportunity to take innovative ideas and strategies they can implement for their companies home with them.
The Print Live Workshop, which presented the latest innovations in the areas of printing and individualising technology, proved to be a particular crowd-puller. What’s more, the new “2min Chrono“ campaign also attracted great interest: Exhibitors were able to present their most important product in a two-minute format. These short presentations went down very well on the social media channels.
The Show Director, Pierre Mirlit, from the event organisers Infopro Digital Trade Shows (656 Éditions), a subsidiary of the Infopro Digital Group, drew a positive balance in spite of the turbulent market environment: “The Premium Sourcing 2024 successfully maintained both the quality and quantity of its visitors. This resilience reflects our commitment to delivering a high-quality experience and the renewed trust of our partners and exhibitors.”
The next edition of Premium Sourcing will be held from September 3-4, 2025, once again at the Carrousel du Louvre in Paris.
