Jeff Haynes, Haute, Matt Franks, CEO of Fluid, Alisa Haynes CEO of Haute and Miles Lovegrove, Managing Director at Fluid (f.t.l.).
UK – The European-wide operating, British promotional products agency, Fluid Branding, announced in September 2024 that it has merged with the US American event and marketing company Haute, New York. The aim behind the merger is for the two companies to expand their offer of services and provide their respective customers with more comprehensive marketing solutions. In the cooperation with the American partner, Fluid, which specialises in selling promotional products, sees an opportunity to expand its reach by tapping into the North American market.
“I am excited about this new chapter in Fluid’s story. We are bringing together two like-minded companies that drive with a purpose to create something meaningful for our clients, with our exceptional teams and that benefits the global communities we now operate in,” commented Fluid’s Miles Lovegrove, Managing Director at Fluid. Alisa Haynes, CEO of Haute, added: “Both of our companies are already the leaders in their respective regions. Now we want to unite our creative passion and work together on achieving our goals to secure long-term success for our customers and our team.”
