The organising team from OOH. F.t.l.: Katarzyna Lipska-Konieczko, Magdalena Wilczak, Monika Opałka, Beata Jankowska, Robert Załupski, Wojciech Dziwuk, Kamil Dudka, Michał Piechniczek, Małgorzata Malinowska-Krawczyk
PL – This year’s edition of the Festiwal Marketingu was staged at the Expo XXI in Warsaw on September 18 and 19, 2024. Robert Załupski, CEO of the organisers OOH magazine, which is based in Katowice, stated, “We have 220 exhibitors this year, most of them are from Poland, but representatives from international brands and suppliers are also on board.” The exhibitors mainly comprise of haptic advertising suppliers as well as printing, embellishing and individualising specialists.
The Polish association, PIAP (Polska Izba Artykułów Promocyjnych) was also represented with an own stand. The visitors were also able to discover interesting, new exhibitors.
Katarzyna Lipska-Konieczko, Chief Editor of the OOH magazine: “Compared to the last event, we had 40 new exhibitors.”
The event was well-attended and a pleasant, busy atmosphere prevailed. Magda Owczarska, CEO of the Citron Group commented: “The show is small, but fine. We like exhibiting at the show.”
With, according to the organisers, more than 3.000 visitors the fair was bustling.
Maciej Mackowiak from Promonotes: “It was already surprisingly busy in the morning on the first day of the show.”
There was a gala evening in the evening of the first day of the show, at which the winners of the “Złoty Medal”, “POS-Stars” and “Super Gift” competitions were also announced. There was an exhibition for both competitions in the foyer of the show.
A successful event, which is scheduled to take place at the same venue next year on September 17 and 18, 2025.
// Michael Scherer
Photos: Michael Scherer, © WA Media; OOH magazine (1)
