NL – Trendfactory, Nieuw-Vennep, the long-standing B2B partner of Rituals, is continuing its expansion in Europe and took over the business activities of Exakta Brandhouse AB that is based in Malmö, Sweden on September 1, 2024. This strategic move enables Trendfactory to increase its presence in Scandinavia and in future the company will also operate as a supplier and initial contact partner in Norway, Sweden, Denmark and Finland for the promotional products industry for the products of rituals. By taking over Exakta Brandhouse, the hitherto B2B partner of Rituals in Northern Europe, Trendfactory is further expanding its successful 20-year partnership with Rituals. The company is thus betting on the continual reinforcement of its position on the European market.
Sebastian Sedlick, Sales Director Europe at Trendfactory, was very enthusiastic about the expansion: “Trendfactory is proud to have won over further experienced promotional products and corporate gift professionals from the team of Exakta Brandhouse. The trend towards famous brands becoming increasingly more popular among promotional products is also noticeable in Scandinavia. In general, the theme corporate gifts has a high standing among Scandinavian companies. In the form of the high-quality gift sets of Rituals, we offer one of the most coveted solutions for appreciative employee and customer gifts.”
Trendfactory has been working successfully with Rituals for over 20 years to offer high-quality promotional and corporate gifts for the European promotional products market. Here, Trendfactory serves as the initial contact partner and supplier for renowned distributors in the Benelux countries, D-A-CH, France, Spain, Poland and Scandinavia.
