The current issue of eppi magazine, No. 153, focuses on an often overlooked, but nevertheless crucial part of the industry: Associations. The promotional products industry has been organised in the form of elected representational institutions for decades already. And this has been a frequently discussed topic for just as long. Which tasks should an industry association carry out and which not? And how can the networking of the individual European associations be improved to achieve a greater influence at pan-European level?
Together with the Dutch magazine, PromZ Vak, eppi magazine spoke with representatives from promotional products associations all over Europe in the scope of a joint research project.
