F.t.l.: Thibaut Fontaine (Chairman of the Administrative Board of Kick And Rush), Michel Van Bavel (CEO of Van Bavel), Tom Verhaert (CEO of Kick And Rush).
B – The two Belgian promotional products agencies, Kick And Rush and Van Bavel – Enjoy Giving merged to form the Kick And Rush Group on May 21, 2024. According to the companies, the merger will allow the group to become one of the leading players in Western Europe with a joint turnover of 30 mil. Euros.
Van Bavel – Enjoy Giving looks back on 70 years of corporate history and collaborates with well-known brands like Chiquita, Barry Callebaut, Volkswagen (D’Ieteren) and Makita. The client base of Kick And Rush includes Toyota, Veolia, Dassault, Daikin, Komatsu and many more. The company specialises on global and local merchandising programmes as well as fulfilment including completely integrated, digital solutions, webshops and warehouse stocks. Both companies bring a high degree of expertise and transparency in the area of ESG (Environmental, Social and Corporate Governance) to the new Kick And Rush Group. Van Bavel – Enjoy Giving and Kick And Rush are being seamlessly integrated into the new group. The former CEO of Van Bavel, Michel Van Bavel, is taking over the position of Chief Growth Officer.
Kick And Rush CEO, Tom Verhaert, commented: “Our customers demand authentic visibility and reliability. Therefore, merging the expertise and technology of both companies into a single, strong team was an obvious decision. We already export to over 90 countries, so this merger bolsters us to meet the needs of Western European organisations. Clients will also benefit from this merger as it combines the best of both worlds, offering even more experience, creativity, and capability at both local and global levels.”
Michel Van Bavel added: “Joining forces with Kick And Rush enables us to take our more than 70 years of experience and expertise to the next level. Our flair for creative proposals, our skill in sourcing the right object, and our sense for customer care will now be complemented by a solid technical and organisational framework. Additionally, with the inclusion of sustainability experts in our team, we can offer enhanced reporting and compliance support, such as for the CSRD (Corporate Sustainability Reporting Directive).”
Photo source: Kick And Rush
