EU – The Austrian textile wholesaler, Cotton Classics, organised its traditional roadshow in January and February 2024 for the 15th time. 18 locations in seven countries were on this year’s tour schedule. According to the organisers, just under 4,000 visitors informed themselves about the novelties from the world of textile promotional items. “We have been spoiling our roadshow guests in special locations with exclusive settings and above all a first-class team on-site for 15 years. We are delighted that we have been able to establish a fixed date in the textile year that is equally popular with the manufacturers and distributors. The new record attendance exceeded our expectations,” Wolfgang Horak, CEO and founder of Cotton Classics, summed up.
The journey kicked off in the famous Schönbrunn Palace in Austria’s Capital, Vienna. After further locations in A-Graz, HR-Zagreb, SLO-Ljubljana and A-Salzburg, the mobile show travelled from Munich to Hamburg and stopped at seven German locations in total on the way. The roadshow subsequently moved on to Switzerland and after a further stop in Germany, headed for CZ-Prague and CZ-Brno before coming to an end in Slovakia. The annual event series is exclusively open to specialised distributors from the textile printing, embroidery, workwear, promotional products, merchandising and online trade areas.
“We were able to keep our promise that it would be possible to experience all novelties and inspiration concentrated in one place within the shortest space of time once again this year. We thank all of the visitors, our brand suppliers and our motivated team for the unparalleled atmosphere on-site,” Tobias Seidel, Head of Sales and Marketing at Cotton Classics, commented. The successful roadshow is to be continued in 2025.
Photo source: Cotton Classics
