B/NL – The PromZ Product Première was staged in the Netherlands and Belgium at the end of January 2024 under the motto “Back to the future of Promo“. The show that was organised by the Dutch publishing company and event organiser, Het Portaal, was held on January 18 in Houten, the Netherlands and on January 23, in Ghent, Belgium and it attracted almost as many visitors as in the record year 2023: According to the official attendance figures, 812 visitors travelled to Houten (2023: 858) and 327 visitors were present in Ghent (2023: 381). According to the organisers, the mood at the opening event for the promotional products market in the Benelux countries was very positive. There were a lot of discussions about possible promotions and campaigns in 2024. The show’s key theme “Sport” seemed to go down very well among the promotional products professionals, especially since the Football European Championships are being held in Germany and the Olympic Games in Paris later this year.
For next year’s edition, Het Portaal is daring to venture the next step and is going to bring the Belgian and Dutch product premiere together at one joint event: Spanning two days at a central location. This is in reaction to the industry’s wishes and will save the exhibitors extra assembly and dismantling time. Merging the two events will offer the visitors the largest possible offer of products and services at the beginning of the year. The coming PromZ Product Première is scheduled to take place on January 22 and 23, at the Breepark in Breda, the Netherlands.
Photos: Het Portaal
