S – The German writing instrument specialist, uma, invited numerous customers from Scandinavia to attend a special summer weekend on the Swedish island of Öland from August 11–13, 2023. In addition to the impressive landscape, the guests were able to look forward to an interesting programme including a sightseeing tour around Öland, a whisky tasting and a beach party. An uma product training was also on the list, during the course of which new sales ideas were exchanged.
According to uma, the summer event served as the ideal prelude to the Scandinavian trade fair season. The company reported that it was able to welcome many customers at its exhibition stands and discuss new projects with them at the product shows, which had come about as a result of the experiences and discussions held during the summer event.
