CH – It was obvious from the start that the Touch trade show, which was staged at the Umwelt Arena Spreitenbach near Zurich on September 27, 2023, was heading for record-breaking figures, because a huge queue formed at the entrance area. The wait certainly paid off: According to the official figures, around 70 exhibitors from Switzerland and neighbouring countries presented their classics, innovations and haptic advertising trends at the event organised by the Swiss promotional products association, PromoSwiss.
In the run-up to the show, eleven sponsoring companies (bb trading, cadolino by comTeam, Eckert Werbeartikel, Gadget Factory, Grafic Design Dubach, Kaiser Promotion, Lyreco, Pandinavia, Promidea, Promonova, Simcla) had invited their industry customers to attend the impressive show venue spanning 3,000 m². According to official accounts, with 860 visitors, last year’s attendance figure record was topped this year.
In the run-up to the show, eleven sponsoring companies (bb trading, cadolino by comTeam, Eckert Werbeartikel, Gadget Factory, Grafic Design Dubach, Kaiser Promotion, Lyreco, Pandinavia, Promidea, Promonova, Simcla) had invited their industry customers to attend the impressive show venue spanning 3,000 m². According to official accounts, with 860 visitors, last year’s attendance figure record was topped this year.
In the afternoon of the day before, trade visitors – promotional products consultants and distributors – had the exclusive opportunity to examine the products of the exhibiting suppliers and inform themselves about the latest developments and classics. Subsequently the organisers invited the visitors and exhibitors to join them for an aperitif in the outdoor area of the Umwelt Arena followed by a festive gala evening in a hall that had been erected especially for the purpose. The PromSwiss Awards were presented during the gala dinner. The evening was hosted by Ina Klingele, Lyreco.
The winners of this year’s PromoSwiss Award were overjoyed.
The winner in the category “Sustainability Made in Europe” was Sigg with a bottle made from recycled aluminium and a cellulose cap. The “Promotional Product of the Year” award went to Fare for its ultra-light manual umbrella and bb trading walked off with the “Special Production of the Year/Unique Item” prize for a raclette scraper set. Pandinavia picked up the coveted award in the category “Collection of the Year”. The singer Elle entertained the guests in-between the individual awards.
PromoSwiss President, Urs Germann, summed up the outcome of the event duo as follows: “Overwhelmed by the fantastic feedback, we are already looking forward to the 2024 event.” The latter is scheduled to take place on September 24-25, 2024 – at the Umwelt Arena in Spreitenbach again.
// Michael Scherer
www.promoswiss.ch
www.touch-werbeartikel.ch
Photos: Michael Scherer, © WA Media
