E – The Promogift – International Fair of Promotional Gift and Machinery took place in Hall 12 of the exhibition grounds in Madrid from February 7-9, 2023. The 15th edition of the event was organised by the trade fair organisation, Ifema Madrid, once again sponsored by the two Spanish industry associations, aimfap and Fyvar, which were both represented at the trade show with own stands and exhibition areas.
According to the official figures, around 150 exhibitors presented their products and services to the trade visitors, who had to prove their industry affiliation in order visit the trade show free of charge. The clear-cut, professional and tidy appearance of the show reaped a lot of praise. The wide, carpeted aisles prevented unpleasant crowding. The exhibitors mostly presented their product portfolios at spacious, white uniform stands that had partly been individualised to match the company’s respective CI.
The spectrum of exhibitors – most of the internationally-operating full-range stockists were present – offered a good overview of the haptic advertising market. In addition to the international importers, (national) specialists with specific products – for instance fans and individualisable straw hats – also displayed their classics and innovations. Haptic advertising suppliers dominated the scene, however several customising machine manufacturers, particularly in the textile printing and embroidery segment, were also represented. The high number of textile companies was remarkable and of course the topics “Sustainability” and “Green Products” were a focal theme at this event too. The official attendance figures was not available at the time of going to press, however the exhibitors were more than satisfied with the high frequency of visitors especially on the first two days of the show. Evidently a positive mood prevailed at the well-attended stands and in the aisles. The attendees talked about a tangible recovery of the market.
The next Promogift in Madrid is scheduled to take place from January 16 to 18, 2024. A report will also be published in eppi magazine No. 147 (February 22, 2023).
// Michael Scherer
photos: Michael Scherer, © WA Media
