PL – Over 210 exhibitors, thousands of promotional products as well as almost 600 brands, an industry competition and 8,150 trade visitors, 1,266 of whom came from abroad – that is how the organisers of this year’s edition of the Promo Show summed the show up in figures. The international trade show for advertising and printing that is organised by the publishing company, OOH magazine, was staged at the Expo XXI event centre in Warsaw on February 8 and 9, 2023.
In addition to promotional products suppliers, printing specialists and customising professionals also exhibited their range of products and services at the Promo Show. For the first time, the product show didn’t only target promotional products distributors, but was indeed also open to printing companies, advertising agencies and industry users. The event was previously staged in the Hilton Hotel in Warsaw as the Promo Show Professional and was exclusively open to the trade.
Among others, the supporting programme included the Super Gift competition. Visitors were allowed to vote for their favourite promotional products in seven categories. Furthermore, a gala evening under the motto “Disco” was held for the exhibitors and visitors at the Warsaw Bank Club on the evening of the first day of the show. According to the organisers, over 1,000 guests, including 545 representatives from advertising agencies attended the party. One of the highlights of the evening was the performance of an ABBA cover band. During the official part of the event, tribute was paid to the companies, who celebrated anniversaries this year.
The Promo Show is scheduled to take place at the Expo XXI in Warsaw again next year, on February 14 and 15, 2024.
Photo source: OOH magazine
