NL – The Dutch umbrella brand, Senz, was already taken over by Ingrid Verschueren-Willemen and her brother Peter Willemen at the end of 2021. The siblings already ran their own family leatherwear business, WLM International, in the Netherlands. Whilst Willemen has taken over the technical side of the business, Verschueren-Willemen is responsible for the sales and is also the contact person for enquiries from the promotional products trade and the retail section.
In order to increase the recognition of the brand and underline the quality, the company is currently exhibiting at several shows. Furthermore, an online portal aims to simplify the communications with the distributors. As such, photos, price lists and much more can be downloaded immediately. The current availability of products can also be called up.
www.senz.com
www.wlminternational.com
