PL – Around 3,700 visitors, 220 exhibitors, two days of marketing inspirations, almost 700 votes for the industry competitions and an exhibitor gala evening including a festive award ceremony – that is how the organisers are summarising the 15th edition of the Marketing Festival/Print Festival in figures. The trade show that is organised by the publishing company, OOH magazine, was staged on September 15 and 16, 2023 at the Expo XXI event centre in Warsaw.
In addition to haptic advertising suppliers and promotional products agencies, printing specialists and customising professionals presented their product line-ups and services. “The anniversary edition attracted top suppliers of the advertising and printing industry. According to the exhibitor survey, specific customers attended the show. We only invite industry-related professionals,” stated Robert Załupski, CEO of OOH magazine. “We are pleased with the number of premieres – including global ones – from media and machinery suppliers and tons of inspiration in special preparation for the upcoming Christmas season, the most important one for the industry.”
Like every year, several industry competitions were held during the Marketing Festival/Print Festival. 117 promotional products were submitted for the “Super Gift” Public Prize: The visitors were invited to vote for the best promotional product at the trade show. The results were published after the event. Furthermore, the “POS Stars” for displays and presentation systems and the “Gold Medal” awards for innovative products, machines and software were conferred.
As is the case every year, the exhibitors met up for a festive gala evening, where tribute was paid to this year’s prize winners of the “POS Stars” and the “Gold Medal” Awards. Last but not least, all companies that celebrated an anniversary this year were honoured, including the organisers themselves: The Marketing Festival/Print Festival is celebrating its 15th anniversary and the editorial office of OOH magazine its 20th anniversary.
The coming edition of the Marketing Festival/Print Festival is scheduled to take place on September 18–19, 2024 at the EXPO XXI in Warsaw. A detailed report will follow in Werbeartikel Nachrichten No. 439 (October 18, 2023).
Photo source: OOH magazine
