A – The Hofburg Palace in Vienna, that is steeped in history was the venue for this year’s edition of markeding Vienna on April 18, 2023. The six sponsoring agencies Forum Werbemittel, kw open, Mitraco, Nowak Werbeartikel, Pro Concept and Wertpräsent invited guests to according to the organisers Austria’s largest trade show for haptic advertising. 125 exhibitors presented over 10,000 products to the visitors under the motto “Sinnjektion”. In addition to established promotional products specialists also selected suppliers from the fields of visual communications, promotional furniture, outdoor advertising, digital signage and event also showcased their services and products. Well-known brand manufacturers and innovative start-ups rounded the offer off. “The broad selection enabled almost unlimited, creative scope. For every occasion and every budget,” the trade show founder, Martin Zettl, stated.
According to official accounts, the six sponsoring agencies of the markeding Vienna welcomed in total 2,137 guests this year from the promoting industry (2022: 1,512 guests) to the former residence of the Emperor – that was the best result for a markeding event to-date and impressively demonstrated that haptic advertising plays a significant role in the marketing mix. Zettl was delighted at the high number of visitors: “Since the COVID-related restrictions have been lifted, one can recognise a strong backlog in demand within the MICE industry. People simply have the need for live communications, real entertainment and a personal exchange again. We have also observed this trend at trade fairs that were not that long ago almost dying out and which are now experiencing an impressive renaissance.” Furthermore, the markeding Vienna is not only the trend barometer and driving force of the Austrian promotional products scene, it has in the meantime also become a significant industry event for Central Europe. The exhibitors, many of whom come from Germany, but also from other European countries, were unanimously satisfied with the result of the trade show. Some of the suppliers had even collected a record number of leads at the end of the day – in line with the rush of visitors.
The next edition of the markeding Vienna is scheduled to take place on April 11, 2024, once again at the Hofburg Palace in Vienna.
// Jasmin Oberdorfer
Photos: Till Barth, Jasmin Oberdorfer, Michael Scherer, © WA Media
