Till Barth (l) and Michael Scherer.
D – Since 2013 the HAPTICA® live has been providing a forum to marketing in its most concrete form – whether merchandising, high-quality gifts or low-cost give-aways. Every year the “Experience of Haptic Advertising” presents trends and classics from all product sections that the promotional products market has to offer. In 2024, the event is being staged at the World Conference Center Bonn (WCCB) on March, 13.
In an interview Michael Scherer, managing shareholder of the organisers, WA Media, and the Project Manager, Till Barth spoke about haptic communications, impressed marketeers and the plans for the HAPTICA® live ’24. The entire interview can be found online here.
Photo: Bernadett Yehdou
