F.t.l.: Vicky Kinasz, Managing Director of Geiger UK, Andrew Bourne, Managing Director of Firebrand Promotions, and Jo-an Lantz, President and CEO of Geiger.
UK – Geiger is forging ahead on its growth course after taking over Firebrand Promotions from Leatherhead, Great Britain. The aim of the take-over is for the US company based in Lewiston, Maine to strengthen its strategic position in the UK.
Firebrand Promotions has been operating on the market since 2002 and is well-known for its sustainably-oriented business practices and strong customer service. “We are delighted to welcome Firebrand to Geiger. Their focus on sustainability perfectly aligns with our own principles. By joining forces, we can enhance our offerings to customers and drive positive change in the promotional products industry,” stated Vicky Kinasz, Managing Director of Geiger UK headquartered in Hayes. The merger means that Firebrand has extended resources, broader sales channels and a global platform at its disposal to strengthen its market presence. Geiger is taking on Firebrand’s entire headcount in order to guarantee a smooth transition and the continuation of all services.
“By leveraging Geiger’s industry prominence, we can amplify our reach and improve value for our customers while maintaining our unwavering commitment to sustainability. Together, we will raise the bar in our industry and make an even more significant impact,” explained Firebrand’s Managing Director, Andrew Bourne. Jo-an Lantz, President and CEO of Geiger, emphasised: “Since establishing a UK presence in 2018, Geiger has continuously expanded our reach in the international marketplace with Firebrand Promotions being our fifth successful acquisition in the region. As our client demands reach new heights, we look forward to continuously expanding our operations throughout the UK and Europe.”
