Alisa Schneider
D – FOL International has expanded its marketing team: The leading textile manufacturer has reinforced its digital team at the location in Germany by hiring Alisa Schneider, an experienced Marketing Manager. Schneider has been appointed Digital Marketing Specialist for Fruit of the Loom and Russell Europe. She is responsible for further developing the social media presences of both brands and her additional tasks include e-mail marketing, marketing automation, lead generation and data management. Long-term her function is to not only communicate the brand world of Fruit of the Loom and Russell Europe on Facebook, Instagram, YouTube and LinkedIn and enable the target group-specific address of B2B and end customers, but also to push the development of a vibrant community and increase exposure.
“I live for the entertaining and constantly developing world of digital marketing. I find it very fulfilling that I now have the opportunity to support such strong brands as Fruit of the Loom and Russell Europe with the further development and implementation of their digital strategies,” Schneider commented regarding her new position.
