The Managing Directors of the newly founded md Xchange (f.t.l.): Othmar Fetz, Michael Scherer, Martin Zettl and Markus Tückmantel.
A/D – The Austrian industry service provider, dMAS, and the Cologne-based publishing company, WA Media, have founded a new joint company called md Xchange together with Martin Zettl, Managing Director of the Austrian promotional products show, markeding. With immediate effect md Xchange GmbH i.G. will offer and process the dMAS service portfolio to the promotional products market– including the trade show enquiry system of the same name and digital trade fair platforms.
Furthermore, the German/Austrian joint venture is also responsible for the new portal HAPTICA®//ONLINE. The digital platform for haptic advertising which is going online in German on November 1, is on the one hand an information and entertainment portal, while at the same time also generating direct enquiries. Promotional products suppliers have the opportunity to place contents on the portal. The platform additionally offers them digital presentation and interaction options like those available at digital shows. The dMAS technology is used in the background to process enquiries and possible orders. WA Media will ensure high-quality editorial, partly exclusive contents on the portal as well as the corresponding market penetration.
The md Xchange GmbH i.G. is based in A-Wels. The managing partners are Othmar Fetz and Markus Tückmantel (both from dMAS), Michael Scherer (WA Media) and Martin Zettl (markeding).
