B/NL – The PromZ Product Première was staged at the end of January 2023 in the Netherlands and Belgium under the motto “Back to the future of promo“. According to the official figures around 110 exhibitors participated at both events. The product show that is organised by the Dutch publishing company and exhibition organiser, Het Portaal, was held in Gent, Belgium on January 24 and in Houten, the Netherlands on January 26. According to the organisers, 381 visitors attended the show in Gent (2022: 341 visitors) and 858 visitors took the opportunity in Houten (2022: 617 visitors) to inform themselves about general marketing trends and the product highlights and service offers of the exhibiting companies, intensify existing contacts and engage in a dialogue with potential new business partners. This means the event series that was initiated at the beginning of 2020 achieved its best attendance figure to-date.
John Swaab, CEO of Het Portaal: “They were two fantastic shows. In Belgium we had at a guess the highest number of visitors one could hope for and the event in the Netherlands was almost too crowded. That is why we are thinking about extending the duration of the show up to one and a half or two days – but that is a decision that we will take jointly with the exhibitors.”
The PromZ Product Première will be staged again next year – as things currently stand – on January 18, 2024 in the Netherlands and on January 23, 2024 in Belgium.
photos: Het Portaal
