E – This year’s edition of the Promogift was organised and staged in the Spanish capital by the IFEMA Feria de Madrid in Exhibition Hall 14 from January 16-18, 2024. The two Spanish associations, FYVAR and aimfap, actively supported the event again and were present with an own stand as a place of encounter.
According to the official figures, more than 160 exhibitors – mostly haptic advertising providers, but also printing and customising machine suppliers, took part in the “largest promotional gift fair in Southern Europe“. According to the exhibition company, the trade show experienced a 12.5% increase in the number of exhibitors compared to 2023 and indeed in terms of exhibition space (5,215 m²) the growth recorded was 14.7%. Almost all of the large importers were represented, as well as Spanish specialists and suppliers from various neighbouring countries.
The official attendance figure was not available at the time of going to press, but it was estimated to be around 4,500 trade visitors – the show was only open to the latter, who were obliged to legitimate this. On the first day of the show several exhibitors complained that the frequency of visitors at their stands was too low. The event was, nevertheless, evidently very well-attended on the second day. At times, the narrow aisles at the perimeters of the exhibition space were extremely crowded. Many constructive discussions were held at the stands – the trade show is always a meeting point for the players of the Southern European promotional products industry.
The offer of the exhibitors reflected the wide diversity of haptic advertising, even if – as is customary for industry events of the region – the show was dominated by numerous impressive stands exhibiting textiles and workwear. Overall a friendly, busy atmosphere prevailed – a successful start to the new season in Southern Europe.
A detailed follow-up report will be printed in the next issue of eppi magazine, No. 151 (February 21, 2024).
// Michael Scherer
Photos: Michael Scherer, © WA Media
