D – Vegan chips and chocolate, protein bars made of processed insects and snacks that keep one fit and vital – from February 2-5, 2020, ISM presented the latest sweets and snacks trends. Around 37,000 trade visitors from 148 countries (2019: 38,000 trade visitors from 140 countries) experienced a variety of novel products and manufacturing methods in the exhibition halls of Koelnmesse as well as an attractive event programme for the no less than 50th time.

ism20 1 - ISM 2020: More conscious snacking  ism20 2 - ISM 2020: More conscious snacking

With 1,774 suppliers from 76 countries, in its anniversary year the leading international trade show for sweets and snacks experienced 7.5% growth compared to the previous year (1,652 exhibitors). In addition to delights with high-quality ingredients and extraordinary flavours, vegan as well as gluten and lactose-free products dominated the offer at the stands. Products with natural ingredients and sustainably grown raw materials were also under focus even beyond the exhibitions surfaces: For example, on the Expert Stage, Innova Market Insights, the market research specialist for the food and beverages industry campaigned for a more conscious approach towards foodstuffs, alternative packaging options and fair working conditions.

The 50th anniversary of the trade fair as well as the award ceremony of the 7th “ISM Awards” which went to Patrick Poirrier, CEO of the French chocolate manufacturer, Cémoi, were celebrated on the first day of the trade show. ProSweets Cologne was held parallel to the ISM once again this year. According to the official accounts, 18,000 trade visitors attended the international supplier trade fair for the sweets and snacks industry. In total, 260 suppliers from 32 countries presented new solutions and further developments for recipes as well as for the production and packaging methods for sweets and snacks.

The next ISM will be staged from January 31 to February 3, 2021.

// Joanna Meißner


Photos: Joanna Meißner, Laura Müller, © WA Media

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