D – Reflects is kicking off 2020 with a new strategic alignment, a contemporary corporate design that also incorporates a modern logo as well as three new brands. The import company is positioning itself in future as a multi-specialist and is reducing its line-up so that it can at the same time reinforce its core competences in selected product areas. To this end, three new own brands were created: Retumbler – Best of drinkware stands for high-quality drinking vessels as well as matching utensils, Retime – Cool watch concepts presents itself as a classic and high-quality watch brand and Reeves – Smart electronics encompasses electronic gadgets, which excel as a result of their attractive design, practical usage and ideal customising options. The new own brands are enhanced by service offers – for example the “Bayamo Corporate” concept that won a Promotional Gift Award 2020 and which allows the customer to compile drinking beakers to suit their own individual requirements.
The completely revised corporate design of the company that was presented to the European promotional products industry for the first time at the PSI Show from January 7-9, comprises of a new logo and a new corporate colour and clearly portrays the relaunch to the outside.
The new image is the result of comprehensive analyses that the company carried out last year. In this way, an expert workshop involving several industry professionals was organised in collaboration with the German Institute for Marketing (DIM) in Cologne, followed by a representative customer survey. Furthermore, the company carried out a brand identity analysis together with its employees and also restructured its customer service.
Photos: Andrea Bothe, Mischa Delbrouck, © WA Media